New Campaign Launched to Support Pet Refuge New Zealand’s Safe Beds for Pets Programme

After two years of fundraising, planning, and building, Pet Refuge New Zealand has finally opened its doors to provide a safe haven for pets affected by family violence. This incredible initiative was made possible through the support of DDB Aotearoa and the generous donations of Kiwis across the country.

The journey began in 2019 when DDB Aotearoa partnered with Pet Refuge New Zealand to raise awareness of the challenges faced by domestic abuse victims, particularly those with pets. The agency’s integrated campaign was a huge success, raising over $300,000 to build the shelter that is now up and running.

The latest campaign aims to continue the momentum and ensure that Pet Refuge can continue to provide temporary accommodation for pets affected by domestic violence. The powerful film tells the story of a woman who bravely leaves her abusive partner, taking her beloved pets with her. It highlights the importance of having a safe place for pets to stay while their owners escape abuse.

Julie Chapman, founder of Pet Refuge, expressed her gratitude for the ongoing partnership with DDB Aotearoa and the incredible support they have received from the community. She emphasized the importance of donations to the Safe Beds for Pets program, which allows Kiwis to support the mission of providing a safe haven for pets in need.

To donate to this important cause and help keep Pet Refuge’s doors open, visit petrefuge.org.nz. Your contribution can make a difference in the lives of vulnerable animals and their owners who are seeking safety and protection.

The latest campaign, launching on August 11th, includes a powerful film and integrated media across print, digital, social, and OOH platforms. It is a call to action for all New Zealanders to come together and support those in need.

Together, we can make a difference and ensure that pets affected by family violence have a safe place to stay. Join the movement and donate to Pet Refuge today.